Proof first
Relevance you can measure.
- 41%
Average conversion lift
across personalized journeys
- 3.4x
More experiments shipped
with no extra engineers
- 60ms
Real-time decisioning
scored before first paint
Capabilities
From one-size-fits-all to one-to-one.
Real-time audiences
Build segments from behavior, traits, and intent that update live as each visitor interacts.
Visual targeting rules
Decide who sees what with a no-code rules builder — marketers ship without filing a ticket.
Always-on experimentation
A/B and multivariate testing baked in, so every personalized experience is also a learning loop.
AI recommendations
Next-best content and offers powered by OptiTech AI's real-time propensity models.
Omnichannel delivery
Consistent 1:1 experiences across web, app, and email — driven by one unified profile.
Privacy & governance
Consent-aware targeting, regional data residency, and full audit trails by default.
The more you know, the more you lift.
By the segment
By industry
Relevance, tuned to your world.
Merchandise for the individual
Retail & commerce
Surface the right products and offers per shopper, then test your way to a better basket
Financial services
Right product, right moment
Match offers to life events and intent signals — within strict compliance and consent rules.
Media & publishing
Keep readers reading
Personalize recommendations and calls-to-subscribe based on real-time reading behavior.
We turned personalization from a quarterly project into a daily habit. Our team ships targeted experiences every week now — and the lift is real, not theoretical.
Head of Growth · Atlas Retail
